AVEDA Botanical Repair Purple Toning Shampoo 250 ml

Strengthen, brighten and tone in one step.This gently cleansing, non-stripping purple shampoo neutralizes unwanted yellow and brassy tones by 5X after just one use*, leaving blonde, silver, and grey hair looking visibly brighter and cooler in tone. Enriched with violet-rich pigments, it instantly refreshes color and progressively enhances tone with every wash.Formulated with plant-derived bond-building technology, it helps repair and strengthen fragile, lightened hair from the inside out. The 96% naturally derived** formula is suitable for all hair types and textures – from 1A to 4C, including chemically treated hair.Infused with Aveda’s signature Pure-Fume™ aroma – a blend of certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences.Why you'll love it:- Instantly tones blonde, silver & grey hair for a brighter, salon-fresh look- Strengthens and helps repair damaged, processed hair- Safe for fine, medium & thick hair types- Vegan, Silicone-free, Leaping Bunny Approved- 96% naturally derived (per ISO 16128)*Testing on tresses after one use vs. non-toning shampoo**Plant-derived bond-building tested using shampoo and Botanical Repair™ Strengthening ConditionerUse:Massage into wet hair. Leave on for 1 - 3 minutes, depending on the desiredamount of neutralizing. Rinse thoroughly. Toning results can vary.To neutralize brassy and yellow tones, use Botanical Repair™ Purple ToningShampoo each wash day until your desired color is achieved. Then, use weekly oras needed to maintain your desired tone.RegimenStep 01. Pre-cleanse hair with Botanical Repair™ Bond-Building Pre-ShampooTreatmentStep 02. Cleanse weekly or as needed with Botanical Repair™ Purple ToningShampooStep 03. Condition with Botanical Repair™ Strengthening Conditioner (or alternatewith Intensive Strengthening Masque Light or Rich, weekly or as needed)Step 04. Protect from heat styling (up to 450º F) with Botanical Repair™Strengthening Leave-In TreatmentStep 05. Smooth and create hold with Botanical Repair™ Bond-Building StylingCremeStep 06. At night, apply Botanical Repair™ Strengthening Overnight Serum AVEDA Botanical Repair Purple Toning Shampoo 250 ml